Challenges:

• Need highly distinguishable packaging for "Seeded" and "Seedless" fruit lines to strengthen brand recognition;
• Bags must be durable for heavy produce while remaining easy for customers to carry;
• Require two bag styles: handleless punch-hole and twisted paper handle, for in-store and takeaway use;
• Clear brand logo and minimal fruit icon printing with a unified eco-friendly aesthetic;
• Food-safe kraft paper that meets fresh food contact safety standards.

Our Solutions:

• Two customized bag styles:
  • Punch-hole style: Round handle hole on top, simple and durable for in-store pick-up;
  • Twisted handle style: With two-tone twisted paper handles, stronger load-bearing for large-volume takeaway.
• Brand visual customization:
  • Cursive brand name printed on the front, paired with minimalist fruit icons to differentiate "Seeded" and "Seedless" lines;
  • Black/white two-color printing on natural kraft paper, creating a premium, natural brand feel.
• Material & process upgrade:
  • Thickened food-grade kraft paper for enhanced durability, ideal for fresh produce;
  • Eco-friendly water-based ink printing, safe and odor-free, meeting food contact standards.
• One-stop service: Free design, sampling, mass production, and quality inspection to ensure delivery and quality.

Results:

• Two bag styles perfectly fit in-store and takeaway scenarios, significantly improving customer experience;
• Minimalist, premium packaging design strengthened brand recognition and aligned with the "seedless fruit" brand positioning;
• Food-safe materials passed local food contact material testing, enabling smooth market launch;
• Stable mass production and delivery supported the client’s offline and online business expansion, driving repeat purchases.